Incentive Travel for Pharmaceutical companies

Corporate Incentive Travel Destination Management


When pharmaceutical companies roll out a new drug, it takes a monumental effort on the part of their sales staff to make the launch successful. After all, even the most amazing new drugs don’t sell themselves. That’s why pharmaceutical corporations such as Novartis, Pfizer, Roche, Sanofi, and Merck (just to mention the top five) have always been huge devotees of incentive programs. Now more than ever, big pharma companies need such programs to not only retain employees but also to motivate peak performance.

Polish pharmaceutical company Astellas (#18 on the list of Top 25 pharma companies by global sales) gave its 180 top performers (both sales and non-sales) a trip to Croatia that included sailing around on a ship outfitted like a pirate vessel, clearly drawing inspiration from the Pirates of the Caribbean film franchise (source).

But if you’re going to draw inspiration from Pirates of the Caribbean, why not go ahead and make your next incentive travel destination an actual Caribbean island? As it turns out, the Caribbean is in fact the most popular destination for international incentive travel programs (source) because it offers fun in the sun and sand not far from the US. Aruba may be only 20 miles long and less than six miles wide, but its makes up for its small stature with the following:

The weather in Aruba is nearly always warm (80 degrees) and sunny. Unlike most of the Caribbean, it is a dry climate as well, located safely south of the hurricane belt.
The beaches in Aruba are numerous and beautiful. Most have soft white sands, and are among the widest in the Caribbean.
Arikok National Park covers 20% of the island, making it the largest national park in all of the Caribbean.
The thrills of snorkelling, scuba diving, windsurfing, kitesurfing, parasailing, water-skiing, tubing, banana-boating, or just good old fashioned swimming – there’s definitely something for everyone.
The Accommodations include the most luxurious hotels, condominiums, penthouses, and villas you’ll find anywhere in the world.
The Food is influenced by a wide range of culinary traditions and is available in more than 80 different restaurants to suite any taste or budget.

But the days of paying for airfare and leaving your incentive travelers to mostly fend for themselves are long gone. You need to impress your top performers with unforgettable trips that give them memories to last a lifetime. And to do that, you need a destination management company to take care of all the details. At ECO DMS, taking on the planning and management of incentive travel is what we do. Our deep onsite knowledge and insider connections make us the ideal partner to handle every detail of your incentive travel trip to Aruba with the highest level of service customized to fit your unique needs and requirements, from airport pickup and accommodations to activity logistics, entertainment, dining, and more.

Interested in finding out more about partnering with ECO DMS for your company’s incentive vacation program? Contact us now for a free quote!